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Our SEO Audit Process

Before starting the audit itself, it is important that we fully understand you – what you do, your target market and what purpose your website serves for your business. Some may use their website solely for the purpose of validating who they are. For others, the website may be a primary driver of the business and their main revenue stream. Establishing the website’s purpose will shape the focus of the website audit and allow us to provide you with analysis and recommendations that will best suit your business goals. Once that has been determined, these are the aspects of your site and online marketing strategy that we’ll review.

Technical SEO

• Site Architecture and Crawlability
  • URL structure
  • XML sitemaps
  • Robots.txt file
  • Crawl errors and crawl budget
• Indexing
  • Indexed pages
  • Use of meta robots tags
  • Canonical issues
• Mobile Friendliness
  • Mobile usability
  • Mobile-first indexing
• Site Speed
  • Page load time
  • Core Web Vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift)
• Secure Sockets Layer (SSL)
  • HTTPS status
  • Mixed content issues

On-Page SEO

• Content Quality and Relevance
  • Content uniqueness and duplication
  • Keyword usage and density
  • Meta titles and descriptions
  • Heading tags (H1, H2, etc.)
  • Image alt text
• Internal Linking
  • Structure and use of anchor text
  • Broken links
  • Orphan pages
• User Experience (UX)
  • Navigation
  • Design and layout
  • Call-to-actions (CTAs)

Off-Page SEO

• Backlink Profile
  • Quantity and quality of backlinks
  • Anchor text distribution
  • Toxic links and disavow process
• Social Signals
  • Social media presence and engagement
  • Content sharing and mentions

Keyword Analysis

• Current Keyword Rankings
  • Position tracking
  • Keyword cannibalization
• Competitor Analysis
  • Competitor keyword strategy
  • Content gaps and opportunities
• Keyword Research
  • Identification of target keywords
  • Long-tail keywords

Content Audit

• Content Inventory
  • Existing content analysis
  • Performance metrics (traffic, engagement, conversions)
• Content Gaps and Opportunities
  • Content for different stages of the visitor’s journey
  • Updating and repurposing old content
• Content Strategy
  • Future content planning
  • Content calendar

Local SEO (if applicable)

• Google My Business (GMB)
  • Profile completeness and accuracy
  • Reviews and ratings
• Contact Information Consistency
  • Name, Address, Phone number consistency across directories
• Local Citations
  • Quality and quantity of local citations

Technical Enhancements and Recommendations

• Structured Data
  • Schema markup implementation
• International SEO (if applicable)
  • Hreflang tags
  • International targeting in Google Search Console

Reporting and Analytics

• Google Analytics Review
  • Traffic analysis
  • User behavior metrics
• Google Search Console
  • Search performance
  • Index coverage issues
• Setting Up Goals and Tracking
  • Conversion tracking
  • Event tracking

Recommendations and Conclusion

• Prioritized List of SEO Issues
  • High, medium, and low priority issues
• Recommended Solutions
  • Specific actions for each issue identified
• Timeline and Milestones
  • Short-term and long-term goals
• Performance Monitoring
  • KPIs to track
  • Regular audit schedule

The information provided in your SEO audit will give you a clear path forward to improving your website and setting it up to best serve your business goals.

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